Users Acceptance of Mobile Finance Service in Bangladesh and the impact of COVID-19: Extended UTAUT2

Population of Bangladesh is 164 million, but there are 165 million mobile phone subscribers. Mobile usage one the fastest growing phenomena country. Globally, among many based services, Financing most rapidly expanding sector. yet to see a significant growth in this arena. There have been numerous studies conducted on types Services (MFS) and their reach Bangladesh. But not too were factors that influences users adopt MFS behavioral intension. Moreover, recent crisis COVID-19 pandemic seemed an impact which also another unexplored research domain. This study analyzes influencing explores user’s The Unified Theory Acceptance Use Technology (UTAUT) model combination with Entrepreneurial Potential Model has modified adopted study. correlation Performance Expectancy (PE), Effort (EE), Social Influence (SI), Facilitating Conditions (FC), Price Value (V) Behavioral Intention (BI) users. It moderation effect relationship between users’ Intension Behavior. correlating positively intention. was found ineffective moderating use behavior. framework novel can be for similar studies.